Writing my bio morphed into a blog post introducing my quest to uncover any gold nuggets for B2B buried within Twitter

Nancy is currently defying the recession as Director of Business Development at Realm Advertising in Atlanta, GA. She believes that this down economy is the best time for Realm to grow its business and joined the agency in January 2009 to do just that. With the year almost over, they are enjoying a few new B2B clients to their already impressive roster including UPS, LexisNexis, SunTrust Bank, Georgia-Pacific and many more of Georgia’s largest companies.


Nancy hails from the Jersey Shore (Exit 109) and spent most of her professional career at the center of Silicon Alley during the height of the dotcoms. Launching the conference division at Jupiter Communications put Nancy at the heart of such then start-ups as AOL, DoubleClick, CNET, eBay, Google, Amazon, and so many others. During that time, if you put a .com next to your name and went public, you were a seemingly instant millionaire. Nancy left the Alley right at the halt of wild valuations – before it was called the crash of the dot com bubble. Companies who were 10 years ahead of their time, such as Pseudo Programs streaming original 'radio' and then 'TV' content in 1999, popped with all the others. Being a dot com was suddenly the kiss of death.

The age of social technology has many similarities in that it has the power to significantly change the way businesses communicate with one another. In 1999, Madison Avenue wouldn’t give online advertising even a blink of recognition. Most people thought DoubleClick’s founder, Kevin O’Connor, was absolutely crazy going against Madison Avenue. We all know what happened with that story. What’s the impact social technology going to have on B2B. LinkedIn in has already defined itself as a place for groups and data mining. Facebook could easily be the replacement for traditional websites. What will be Twitters place in the world of B2B? She’s not sure. However, Nancy’s insatiable curiosity will hopefully uncover any gold nuggets for B2B buried within Twitter.