While on Twitter this morning, I came across a prospective B2B client located near our office. I felt so cool. When calling him, I proudly told him I found him on Twitter.
However, that completely contradicts how I approach people who I find via LinkedIn. At all costs, I avoid telling people I found them on LinkedIn as I fear that s/he will think I'm stalking them. I am many things however, I promise you that am not a stalker.
In addition to sharing information within groups, I believe LinkedIn is a great data mining tool and it’s simply not remarkable to find them there. However, being on Twitter and being found on Twitter to actually conduct business is pretty amazing in the B2B space today.
When making those cold calls, any possibility of being perceived as amazing drives me to announce I found them on Twitter. Actually, it's a win-win as that person should feel really good about being found on Twitter.
So that's it. I thought I would share my newly developed egocentric perspective – as warped as it may be.
B2B Content Marketing Needed to Support Account-Based Marketing
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Marketing for B2B companies always seems to go through cycles where there
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7 years ago
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I think the big difference between telling people you found them on LinkedIn versus telling them you found them on Twitter is that LinkedIn is much more passive. People go on Twitter with the intention of posting comments that others will find and follow - so it's a compliment when you can acknowledge that it worked.
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